Become Part of a Brand That Makes Every Day Feel Like Sunday

Join us in bringing the Sonntage experience, born in Berlin, to new cities and new communities.

Sonntage brings together specialty coffee, all-day brunch, signature dishes, distinctive interior design and a social atmosphere that continues into the evening.

Build your own business under the umbrella of a strong, recognisable and character-driven brand.

ABOUT SONNTAGE

More Than a Café

Sonntage is a new-generation hospitality brand created for people who want more than simply a place to eat or drink coffee.

It is a place to meet, share, work, connect and enjoy the day.

From the first coffee of the morning and relaxed brunch gatherings to signature dishes and evening cocktails, the Sonntage concept creates compelling reasons to visit throughout the entire day.

The Sonntage brand experience is built around three fundamental elements:

• Carefully developed products

• A memorable in-store experience

• A strong and shareable brand identity

Our goal is not simply to open more locations. We want to grow the Sonntage concept in the right markets, with the right partners and with the same commitment to quality at every location.

OUR CONCEPT

Brunch by Day. Cocktails by Night.

Sonntage goes beyond the traditional coffee shop model by offering a versatile hospitality concept designed for different moments of the day.

The experience begins in the morning with specialty coffee and breakfast options.

Throughout the day, guests can enjoy brunch dishes, Eggdrop sandwiches, pancakes, matcha creations, fresh lemonades and signature desserts such as San Sebastián cheesecake.

In the evening, the atmosphere evolves into a relaxed social destination for drinks, cocktails and memorable gatherings.

This flexible concept allows the business to attract different customer groups and remain active throughout the day rather than depending on a single service period.

Sonntage in Every Detail

The Sonntage experience extends far beyond the menu.

Interior architecture, lighting, furniture, colours, service style, music, packaging and social media communication all form part of one cohesive brand world.

Every location should respond naturally to its local environment while preserving the recognisable identity and atmosphere of Sonntage.

WHY SONNTAGE?

A Strong Concept. A Recognisable Brand. A Versatile Business Model.

An All-Day Concept

A product range that combines coffee, breakfast, brunch, desserts, cold beverages and cocktails creates opportunities to serve customers at different times of the day.

A Powerful Visual Identity

From product presentation to interior design, Sonntage delivers a modern and recognisable brand experience designed to be memorable and highly shareable across social media.

Signature Products

Eggdrop sandwiches, specialty coffee, creative matcha drinks, brunch plates and San Sebastián cheesecake help distinguish the brand and create strong customer recognition.

A Brand Born in Berlin

Inspired by Berlin’s dynamic hospitality and lifestyle culture, Sonntage represents a modern, urban and social way of living.

A Scalable Operational Model

Standardised recipes, clearly defined service procedures, brand guidelines and structured operational support are designed to deliver a consistent Sonntage experience across different locations.

Strong Social Media Potential

The interiors, products and presentation style are developed to encourage organic content creation, customer-generated posts and local collaborations.

SUPPORT FOR OUR FRANCHISE PARTNERS

You Are Not Building Your Business Alone

The Sonntage franchise system is designed to support partners from the initial application and planning stages through to opening and ongoing operations.

Location Evaluation

Potential locations are assessed according to foot traffic, target customer profile, visibility, local competition, technical suitability and overall commercial potential.

Concept and Interior Design

The spatial layout, interior concept, façade, signage, lighting and customer experience are developed in accordance with Sonntage brand standards.

Menu and Product Training

Your team receives training in product recipes, preparation methods, portion standards, presentation and quality control.

Operational Training

Training covers service procedures, daily workflows, inventory management, hygiene standards, team organisation and customer experience.

Opening Support

Pre-opening preparations, team training, product testing and operational checks are carried out through a structured launch process.

Marketing and Brand Communication

Support is provided for opening campaigns, social media communication, visual content, local collaborations and the correct implementation of brand guidelines.

Continuous Development

Menu innovations, seasonal products, campaigns and operational improvements are regularly shared across the Sonntage franchise network.

WHO WE ARE LOOKING FOR

Partners Who Will Grow Sonntage With Us

The Sonntage franchise model is designed for entrepreneurs who want to do more than make a financial investment.

We are looking for partners who will represent the brand properly within their city and local community.

Our ideal franchise partners:

• Have a genuine interest in hospitality and customer experience

• Place a strong emphasis on quality standards

• Are prepared to take an active role in daily operations or build a capable management team

• Understand their local market and customer profile

• Are willing to follow established brand and operational standards

• Are committed to a sustainable, long-term partnership

Previous experience in hospitality is an advantage, but it is not the only factor we consider.

Strong business discipline, the ability to build the right team and a willingness to learn are equally important.

INVESTMENT AND BUSINESS MODEL

The Right Model for Every Location

The total franchise investment may vary depending on the country, city, size of the premises, condition of the property, technical requirements and selected operating format.

The investment assessment may include the following key items:

• Initial franchise fee

• Architectural planning and construction costs

• Kitchen and bar equipment

• Furniture, decoration and lighting

• Signage and brand applications

• Licensing and business establishment costs

• Initial product and packaging inventory

• Recruitment and staff training

• Opening marketing budget

• Initial working capital

Following your application, a personalised investment framework can be prepared based on your target location and preferred store format.

THE FRANCHISE PROCESS

From Initial Idea to Opening Day

01 — Application

Complete the franchise application form and share basic information about your investment plans, preferred city and available budget.

02 — Introduction and Evaluation

We get to know you and your investment goals.

Together, we evaluate the Sonntage concept, the business model and our expectations for a successful partnership.

03 — Location and Feasibility

The proposed location is assessed according to its commercial potential, target audience, technical suitability and required investment.

04 — Agreement and Project Development

Once both parties agree to move forward, the franchise agreement is completed and the architectural, construction and operational preparation process begins.

05 — Training and Opening

Your team receives the required training, product and service standards are implemented and the location is prepared for opening.

06 — Ongoing Support

Following the opening, our cooperation continues through operational guidance, marketing support, product development and quality management.

OUR BRAND VISION

The Same Sonntage Feeling in Every City

Every Sonntage location may have its own neighbourhood, local culture and community.

However, regardless of which location they visit, guests should experience the same quality, warmth and distinctive Sonntage atmosphere.

Our vision is to build an international hospitality brand that grows together with strong partners, becomes part of people’s everyday lives and develops into a recognised social meeting point in every city it enters.

FREQUENTLY ASKED QUESTIONS

How much capital is required to open a Sonntage franchise?

The total investment depends on the size and location of the premises, the existing technical condition of the property and the country in which the franchise will operate.

An estimated investment plan is provided after the application and location evaluation process.

Do I need experience in the hospitality industry?

Previous hospitality experience is an advantage, but it is not mandatory.

Strong business discipline, the ability to build and manage the right team, a commitment to customer experience and a willingness to follow brand standards are our primary evaluation criteria.

Do you provide support in finding a location?

Yes.

Proposed locations are evaluated according to visibility, foot traffic, target customer profile, local competition, technical infrastructure and commercial potential.

Final approval is granted according to Sonntage location criteria.

Who designs the interior of the location?

The architectural concept and brand applications are developed in accordance with Sonntage standards.

This allows each location to respond to its individual property while maintaining the essential identity and recognisable atmosphere of the brand.

How does the training process work?

The franchise partner, location manager and operational team receive training in product preparation, service, hygiene, inventory management, customer experience and daily operational procedures.

Will the menu be the same at every location?

The core menu and signature Sonntage products are maintained across all locations.

Potential adaptations based on local market conditions, supply availability or customer expectations require approval from the Sonntage management team.

Are there royalty and marketing fees?

Franchise fees, royalty structures and marketing contribution arrangements are discussed in detail during the commercial evaluation stage of the application process.

What is the expected return on investment?

The return period depends on factors such as total investment, rent, location, local market conditions and overall operating performance.

For this reason, no fixed revenue or return guarantee can be provided.

Estimated financial scenarios may be evaluated through a feasibility study for the approved location.

Can I open a Sonntage franchise in another city or country?

Sonntage is open to expanding into new cities and international markets with the right partners and locations.

Each application is evaluated individually according to market potential and operational feasibility.

APPLICATION FORM

Let’s Grow Sonntage Together

Complete the form to learn more about the Sonntage franchise opportunity and to express your interest in becoming part of our franchise network.

Our team will review your application and contact suitable candidates.